E-commerce businesses don’t typically establish significant corporations: they may be big in revenue, but remain lean in headcount. Having said that, 8fig believes these providers should really nevertheless be in a position to get the experience of, say, a main economical officer, but in a way that functions for their company.
When Yaron Shapira, Assaf Dagan and Roei Yellin begun 8fig in 2020, the firm, primarily based out of both equally Austin and Israel, was concentrated on providing lending and source chain management applications to e-commerce corporations having difficulties to deal with their income circulation as they expand their firms.
However, right after increasing $50 million in 2021, CEO Shapira explained e-commerce began shifting from expansion to profitability strategies as the rising cost of buyer acquisition and alterations in privateness have been shifting unit economics.
Now 8fig is developing out a “C-suite” for e-commerce organizations, CEO Shapira informed TechCrunch. AI CFO is the initial new solution, delivering dollars flow preparing. When the corporation is nonetheless tiny, setting up is less difficult, but when the enterprise is rising noticeably and starting to be more complicated, that is where by Shapira said providers miss out on out on dollars circulation management.
“Usually these types of organizations will never have a CFO, a person who’s in fact executing the financials and all the calculations, as a substitute making use of exterior accountants to enable them,” Shapira said. “This means that there is a large hole in their scheduling.”

8fig co-founders, from remaining, Yaron Shapira, Roei Yellin, and Assaf Dagan. Image Credits: Glance Images
AI CFO offers a self-provide world-wide-web software exactly where corporations can do their hard cash stream organizing quickly, and then if they will need it, can get business enterprise continuity planning from 8fig.
Due to the fact its inception three decades ago, 8fig has delivered above $500 million in funding to on the web sellers. In 2022, it grew its consumer base and yearly earnings by 900% and 800%, respectively. In the course of that similar time period of time, the enterprise also tripled its staff headcount and released the two a cell application model and freight administration and payment performance.
Now the corporation is flush with $140 million in new funding that shut in April, $40 million in Series B equity and $100 million in a credit rating facility, to operate on a total AI govt suite that will include AI main marketing officer and AI main functioning officer features later this yr.
The funding was led by Koch Disruptive Technologies with participation from existing traders Battery Ventures, LocalGlobe, Hetz, the Jesselson household and Silicon Valley Bank, which is now a division of To start with Citizens Lender. Shapira stated this was an “up” round in terms of valuation and brings 8fig’s complete funding to $196.5 million.
“In these turbulent moments, know-how can support e-commerce corporations with their arranging, so you will see a large amount of hard work on that from us,” Shapira said. “Helping our customers with only AI CFO is fantastic, but not great. If we’re in a position to support them in their promoting and logistics, this can be super important. We are likely to devote in these places in get to help our clients to do excellent operate by themselves and to be effective in the up coming 12 months and the future two years, which is the long run that we are wanting at.”