ASIAN AMERICAN-OWNED Advertising Company IW Team NAMED Ad AGE’S 2022 MULTICULTURAL Agency OF THE Calendar year

LA-based mostly consumer and leisure shop wins leading group honor at A-List & Creative imagination Awards

LOS ANGELES, March 15, 2022 /PRNewswire/ — From tapping into the electricity of Kpop to embracing the opportunities of the metaverse, 2021 was a yr of incredible firsts for IW Group, a main imaginative company specializing in partaking various audiences, and its shoppers. As the pandemic ongoing to restrict in-man or woman functions and on-set output, the firm explored new inventive approaches that not only yielded award-profitable strategies for shoppers McDonald’s and Jack Daniel’s but also an unprecedented growth into new client segments — like LGBTQ+, Hispanic and Indigenous — for the ordinarily AAPI-concentrated company.

Bill Imada, chief connectivity officer, and Nita Song, chief momentum officer, IW Group.

Monthly bill Imada, main connectivity officer, and Nita Tune, main momentum officer, IW Team.

Characterised by a renewed emphasis on innovation, transformation and intent, IW Group’s landmark 2021 has culminated with currently being named Advertisement Age’s 2022 Multicultural Agency of the 12 months. 1 of the marketing and advertising industry’s optimum honors, it is section of the trade organization’s prestigious A-List & Creative imagination Awards, which recognizes the finest ahead-considering leaders, major agencies and imaginative innovators of currently.

“It can be an complete honor to be acknowledged by a person of the industry’s foremost authorities in imaginative excellence,” mentioned Bill Imada, IW Group’s Founder and Chief Connectivity Officer. “These previous couple of many years have not been easy but they’ve also brought forth remarkable prospects from both equally new and existing clientele. Their faith in our company and our team’s enthusiasm for innovation is what permits us to develop sizeable perform, which leads to sizeable awards.”

Bolstered by assorted young talent and guided by veteran management, IW Group scored new clients in 2021 throughout a broad vary of industries such as customer, leisure and health care. Upskilling agency personnel has also been a important priority, with inside teaching courses on emerging tech and electronic traits (e.g., metaverse, NFTs and VR) presented on a regular basis to staff. With an eye to the long term, the company also not long ago opened an workplace in the metaverse, which will be used for digital occasions, shopper presentations and staff conferences.

“As brands proceed to double down on their motivation to multicultural youth, agency companions who are both of those culturally and digitally fluent will be imperative,” mentioned Nita Music, IW Team President and Main Momentum Officer. “Our team’s assorted backgrounds — both of those individually and skillfully — and our expertise advancement systems have aligned us with the zeitgeist and are preparing us for the long term.”

For the 12 months in advance, IW Group will go after agency development with plans to broaden its award-profitable entertainment exercise, scale up its articles department and formalize its burgeoning metaverse advertising capabilities. In addition, the firm is exploring new consumer options with abroad brand names seeking to enter the US market.

“Our non-regular tactic to custom and the chance to introduce new representations of society not only fuels our creativity but also drives our function as an organization,” stated Telly Wong, IW Group’s Main Content Officer and SVP. “Our mission is to create do the job that not only excites our customers and resonates with audiences, but also inspires our crew.”

About IW Team
A single of the most award-profitable multicultural agencies of all-time, IW Team was originally started in 1990 to support US providers have interaction the emerging Asian American market place. With a mission to build amazing brand name experiences by way of society and innovation, their clientele incorporate these types of main makes as McDonald’s, Lexus, Warner Brothers, and Disney. The firm’s society-to start with, electronic-led and youth-driven technique has enabled the agency to broaden into new business groups and viewers segments in new decades. Headquartered in Los Angeles, IW Group has additional workplaces in New York, San Francisco and the metaverse.

IW Group

IW Group



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By Anisa