BC Associates enters arrangement to purchase leading Account Primarily based Advertising Platform Madison Logic

  • BC Partners enters settlement with Clarion Cash Associates to travel the following chapter of growth for Madison Logic

  • Investment underscores BC Partners’ deep skills in technology enabled solutions and digital marketing, inside of its continued focus on the TMT sector

NEW YORK, Dec. 29, 2022 /PRNewswire/ — BC Companions, a major international expenditure business, introduced right now that it has signed a definitive agreement to purchase a greater part stake in Madison Logic, the world-wide chief in Account Based Advertising and marketing (ABM), from Clarion Money Partners (Clarion). Other shareholders such as CEO Tom O’Regan and Co-Founders Vin Turk (COO) and Erik Matlick, along with Clarion, will preserve possession stakes in Madison Logic and go on to support the organization in partnership with BC Partners.

Madison Logic presents innovative B2B ABM products and services by means of its proprietary, industry-leading account-dependent promoting system to boost its clients’ sales and advertising results. According to Forrester Study, sustainable B2B pipeline development requires a apparent concentrate on recognizing getting groups, responding to electronic alerts, and optimizing the path towards a obtaining decision. With the raise in corporate acquiring and providing on-line, profits and marketing groups will need to perform carefully together to empower a info-driven strategy to advertising and marketing aligned with accounts. The Company meets the desires of these transforming customer choices and behaviors with its integrated tactic to info-pushed, multi-channel ABM that allows entrepreneurs to travel larger engagement, speed up the gross sales cycle, and supply excellent ROI.

With the help of Clarion, Madison Logic has taken market place share through rapid organic advancement, driven by a hugely qualified go-to-sector strategy, investments in technological know-how, and an amazing international crew. This new partnership with BC Partners will aid Madison Logic’s finest-in-course administration team to continue to provide unsurpassed services to its clients, as properly as accelerate its growth trajectory with access to additional capital to make investments in the small business and its technological innovation to further drive natural and inorganic expansion through increased technologies platform functionality and assistance supply, as very well as expanding capabilities in new industries, geographies, and advertising mediums.

BC Companions has produced a thematic focus on electronic commerce, electronic marketing and digital transformation with investments in Chewy.com, the foremost on line pet retailer in 2017, and in 2021 each Valtech, which layouts, builds, and runs electronic working experience, commerce and linked platforms for above 600 clients across industries globally, and EAB, the leading company of membership-based mostly investigation, software, and technologies-enabled expert services to the increased instruction market.

Raymond Svider, Chairman of BC Partners, commented: “Madison Logic embodies the vital themes that we glance for at BC Partners and within the Technology sector: it is an industry leader in a secularly developing market with a number of avenues for growth and a strong management team.  The company is the excellent system to invest in this appealing phase of the market and, steady with our ‘owner-operator’ mentality, we are thrilled to associate with Tom O’Regan, CEO and Vin Turk, COO and co-founder of Madison Logic, and their team in this future stage of the journey to execute their strategy and aid them in further developing their technological know-how and services offerings.”

Tom O’Regan, Main Government Officer at Madison Logic, commented: “With the lively assistance of the Clarion staff, Madison Logic has developed considerably and recognized its leadership posture in the market place. The Madison Logic workforce and I are thrilled to now continue in the subsequent phase of our very ambitious progress path with BC Companions, and self-assured that this will unlock significant new advancement opportunities across the company. We look forward to a collaborative partnership with BC Partners, which has substantial encounter fostering portfolio companies’ opportunity.”

“The execution by the Madison Logic crew has been absolutely nothing limited of outstanding as they’ve scaled the company to develop into a global leader in Account Primarily based Promoting,” said David Ragins, a Running Director at Clarion.  “It has been a pleasure currently being element of these kinds of a wonderful business and we would like the staff continued results with their new spouse.”

LUMA Partners acted as special financial advisor to BC Companions, and Kirkland & Ellis LLP acted as lawful counsel.

Madison Logic and Clarion Capital Associates were suggested by William Blair as direct financial advisors and Brownstein Hyatt Farber Schreck, LLP as lawful counsel.

The transaction stays topic to customary regulatory and antitrust approvals.

Media Contacts

BC Partners, Head of Communications 
Simren Priestley
E: [email protected] 
T: +44 () 7587 332 241

Madison Logic, Head of Company Communications
Betsy Utley-Marin
E: [email protected]
T: +1 (773) 2551714

Clarion Money Associates, Taking care of Director
Doug Mellinger
E: [email protected]
T: +1 (212) 821 0190

About Madison Logic
The ML System, a global multi-channel ABM activation and measurement platform, permits organization businesses to leverage a proprietary put together information established to identify the accounts most very likely to order, speed up the client journey, and shorten profits cycles to positively affect ROI.  Madison Logic empowers B2B entrepreneurs to convert their ideal accounts quicker by finding and partaking with the most influential persons during the buyer’s journey.

For much more info, take a look at https://www.madisonlogic.com

About BC Companions
BC Companions is a primary financial investment firm with over €40 billion in property beneath management across non-public fairness, personal personal debt, and genuine estate strategies. Established in 1986, BC Partners has performed an lively part for over three a long time in producing the European invest in-out marketplace. Today BC Companions built-in transatlantic investment decision groups operate from offices in Europe and North The us and are aligned across our four main sectors: TMT, Healthcare, Enterprise Providers & Industrials, and Shopper. Due to the fact its foundation, BC Associates has concluded about 124 non-public equity investments in corporations with a total enterprise worth of around €160 billion and is at this time investing its eleventh private equity buyout fund.

For even further facts, visit https://www.bcpartners.com/

About Clarion Capital Companions
Clarion Cash Partners is a New York centered personal fairness organization that focuses on creating equity investments in decreased center current market expansion firms. Clarion’s market aim incorporates Media, Amusement & Engineering, Fiscal Companies, Enterprise & Health care Expert services, and Purchaser & Retail.

Additional details on Clarion can be uncovered at www.Clarion-Capital.com



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Source BC Companions