Check your company creativity with Version 28 of our quiz!

This weekly quiz from YourStory tests your domain information, enterprise acumen, and lateral thinking abilities (see the preceding edition in this article). In this 28th edition of the quiz, we present troubles tackled by genuine-everyday living business people in their startup journeys.


What would you do if you ended up in their footwear? At the conclusion of the quiz, you will uncover out what the entrepreneurs themselves basically did. Would you do items in different ways?

Verify out YourStory’s Reserve Review area as nicely, with takeaways from above 330 titles on creativity and entrepreneurship, and our weekend PhotoSparks section on creative imagination in the arts.

Q1: Edtech frontiers

Significantly throughout the pandemic era, implementations of academic technological know-how witnessed huge adoption. From customisation to personalisation, technologies like platforms, AI and even VR have been applied to deliver improved experiences for lecturers, pupils and administrators. What’s a further edtech frontier, in edutainment place?

Q2: The movie marketplace

The pandemic dealt a devastating blow to the movie field on two fronts: constraints in shootings as effectively as theatre screenings. However, even in this kind of adversity, some filmmakers uncovered possibility. What new avenues opened up for this neighborhood in the course of the pandemic?

Q3: Channels of interaction

Social media and messaging platforms have opened up a total new globe of advertising and promotion. The creator financial state delivers profitable avenues for creators as manufacturer influencers as very well. Having said that, an additional tried out and examined channel for advertising and marketing and consumer engagement is typically disregarded. What is that channel?

Q4: Brand characteristics

Makes need to have to evidently communicate their purpose, uniqueness and differentiation. Brand levers like pricing and place of origin can be leveraged by means of channels these as awards marketing and social media. What else can be internet marketing hooks, in addition, to core brand name characteristics?

Q5: Startup troubles

Obtaining merchandise-sector healthy, cracking unit economics, and constructing sustainable earnings streams is important in obtaining a startup off the ground. Obtaining a solid workforce, resilient culture, and ample funding aid as perfectly. What’s yet another normally-ignored achievement factor for founders at the development stage?


Congratulations on getting occur this considerably! But there’s much more to appear – answers to these five inquiries (under), as properly as inbound links to articles or blog posts with far more information on the entrepreneurs’ answers. Happy looking through, satisfied learning – and satisfied making!

A1: Edtech frontiers

“We’re probably entering a golden period of time of innovation for good toys,” describes Vivek Goyal, Co-founder of PlayShifu. The startup offers immersive, educational tech toys for young ones aged 3-12 several years that build foundational STEAM abilities.

“AI will be significantly sophisticated in its position toys will find out from (and about) little ones to deliver largely adaptive and responsive enjoy experiences,” he provides. Examine a lot more about symbiotic associations with toys as properly as their customisable features in this article.

A2: The film sector

The pandemic spurred the advancement of OTT platforms and the motivation and willingness of persons to experiment with new formats and genres. “People have began viewing and loving material from across the globe, which as a filmmaker gives you the opportunity and system to collaborate with artists and individuals throughout the globe,” explains Minolae Jain.

“Working from house has built this changeover of collaborating a ton a lot easier,” adds this generation designer and artwork director from Bengaluru. “I assume just one of the greatest items for the business was the attractiveness of streaming expert services, which opened a whole earth for people today,” she clarifies. Read extra about her strategy to creative imagination and global media listed here.

A3: Channels of communication

“Emails have been the finest, lower-price tag and superior-return marketing and advertising channel for a long time and nevertheless continue on to be so,” affirms Ramesh Srinivasan, CEO – India Organization, Netcore Cloud. He was speaking at the current Asia E-mail Excellence Awards.

“In today’s aggressive market place, hyper-personalised e mail strategies with impressive written content are one of the keys to generate client engagement, retention, and loyalty,” adds Chaitanya Ramalingegowda. Director and Co-Founder of Wakefit. Study far more about newer trends these kinds of as AI’s role in interaction segmentation below.

A4: Brand name characteristics

In her e-book Internet marketing Without the need of Money, Jessie Paul divides model attributes into two groups: core (functional profit) and encompass (beneficial but not core). Every single variety can be creatively leveraged.

For example, in addition to its featuring of IT expert services, Infosys made and marketed its adherence to transparency, governance, and ethics. Paper Boat sells not just beverages but nostalgia. Read through additional about other illustrations these as iD Refreshing Meals in the reserve review right here.

A5: Startup problems

“Board governance is vital. But fundamentally, it is extra important if the founder is a fantastic man or woman or a lousy particular person. That is the beginning position,” describes Shekhar Kirani, Co-founder of investing firm Accel.

“Internally, there are more than enough examples wherever we have walked absent from businesses mainly because we are not confident about the founder,” he provides. “Board governance is for individuals who are very good, want to do good, and acquire the aid from the board on how to make it superior,” he affirms. Browse additional about founder-board relations and good results things in this article.

YourStory has also revealed the pocketbook ‘Proverbs and Offers for Business owners: A World of Inspiration for Startups’ as a inventive and motivational manual for innovators (downloadable as applications here: Apple, Android).

By Anisa