• Jen Glantz is an entrepreneur and the founder of Bridesmaid for Retain the services of.
  • Being up-to-date on business trends is critical to standing out as a little organization, Glantz states.
  • This yr, she strategies to build NFTs for her business and integrate AR technology into her site.

When I initial turned an entrepreneur in 2014, I realized that in purchase to develop and scale my company I would require to continue to keep up with emerging developments and engineering. Given that I really don’t have a enterprise providing qualified-advancement workshops or consultants, I set aside a couple thousand dollars a yr in my have organization finances for conferences, workshops, and coaching. 

Previous year, after attending a number of on the net workshops and conferences and vigorously listening to my favourite organization podcasts, I recognized there have been various main developments that I wanted to carry out into my 2022 approach to continue to be current and have leverage on my competition.

Just after a whole lot of exploration and preparing, I’ve made the decision this yr to include NFTs, cryptocurrency, and the metaverse into the framework of my organization. Here is how. 

Working with NFTs as membership access 

In the middle of last calendar year, I started off to obtain myself curious about NFTs (non-fungible tokens). While a good deal of people in my lifestyle were being getting NFTs that had been just electronic artwork, a number of business owners I read speak on a podcast spelled out how they were applying NFTs for enterprise.

For example, entrepreneur Gary Vaynerchuk has a assortment of NFTs that provides holders accessibility to VeeFriends, a personal membership club with distinctive benefits. Clothing business Official has an NFT marketplace that gives people special accessibility to physical products.

For my enterprise, I am working to generate a collection of NFTs that gives people today accessibility to my library of programs. I am going to limit the sum of NFTs in the assortment, and shoppers who purchase just one can resell it anytime they’d like and transfer access to that study course library to the new operator. 

Accepting cryptocurrency as payment 

I started out to discover that additional and additional companies, from Starbucks to Entire Food items, had been commencing to accept cryptocurrency as payment in 2021. 

An estimated 114 million accounts maintain bitcoin close to the environment. With more and extra folks putting their cash in digital cash, I felt it was time to settle for cryptocurrency as payment for some of my products and solutions and expert services.

Although I continue to prepare to only take cash for massive-ticket products above $1,000, I’m likely to start accepting bitcoin as payment for reduced-priced merchandise and products and services by employing a platform like BitPay to aid the transaction. 

Applying metaverse technological innovation for my buyer experience 

One particular major engineering improve I want to give my enterprise this calendar year involves metaverse technological innovation and augmented actuality. 

Some organizations are utilizing AR to develop a one of a kind consumer practical experience. For example, Property Depot and Wayfair use AR to help men and women see how household furniture pieces will appear in their property, although Nike and Kohls use AR to assist folks virtually test on products and solutions.

Although I’m still exploring possibilities for my business, I’m tempted to possibly use AR to produce a video clip recreation that folks can spend to engage in in the metaverse or install AR for men and women to try out on some of the goods my brand sells. Digital platforms are commencing to make these functions extra available — for example, Shopify lets sellers use 3D models on solution internet pages to clearly show potential buyers how a solution seems in AR. 

While I am thrilled to carry out these new updates to my business enterprise, I am not in a hurry. I’m nonetheless acquiring inventive methods to include cryptocurrency, NFTs, and metaverse know-how into my advancement designs.

For fellow business owners, I endorse finding out as substantially as you can about the trends you want to include to your small business and looking to what other makes are executing for tips. 

By Anisa