Let us Stop Disregarding Their A person Entire Marketing and advertising Failure

It has been just a minimal around two decades considering that the Blue Jays agreed to a four-12 months contract with Hyun-Jin Ryu, one of the greatest starters in the 2019-2020 no cost agent course.

For the Blue Jays, the Ryu signing was monumental for two factors. First of all, for the reason that it signaled that the front office environment was fully commited to expending cash to create a championship-caliber workforce. And secondly, due to the fact it showed that premium totally free brokers believed in the undertaking that the Blue Jays have been advertising.

In addition to the noticeable benefits on the area, the Ryu signing also offered the Blue Jays with a exceptional enterprise option: increasing into the Korean baseball sector.

To say that Korea loves baseball would be an understatement. Owning a sturdy domestic league and a history of making excellent MLB expertise, Korea has developed to enjoy “America’s Pastime.”


Up until eventually Ryu’s shift to Toronto, the most well-known MLB franchises in Korea had been unsurprisingly teams like the New York Yankees and Los Angeles Dodgers (Ryu’s former crew).

As a Korean Canadian journalist and a admirer of the Blue Jays, I hoped that Ryu’s arrival to Canada would make it possible for Toronto to turn into the up coming group to reap the lots of positive aspects of increasing into the Korean market place. Nevertheless, two yrs have handed because Ryu joined the group and the Blue Jays have carried out the absolute bare minimum amount in phrases of advertising. Their endeavours start out and conclude with awkwardly translated social media posts on days that Ryu commences.

In spite of owning a single of the most significant promoting property in terms of Korean baseball, the Blue Jays have scarcely made a dent in capturing the hearts of Korean baseball lovers.

At this point, you may perhaps be wondering, “What’s all the fuss about? How can advertising a person foreign participant deliver any important advantages to a baseball group in Canada?” Nicely, enable me give you an instance.

In 2015, Son Heung-Min, a Korean soccer participant, moved to Tottenham Hotspur in the English Leading League. At the time, the bulk of Korean enthusiasts supported Manchester United, a common powerhouse of planet soccer. Nevertheless, by Son’s achievements and some brilliant internet marketing strategies, Tottenham before long surpassed Manchester United as Korea’s favourite Premier League team and have been reaping the added benefits given that.

Each year, tens of 1000’s of Korean followers fly to London, England just to see their star player accomplish on the globe phase. Additionally, Tottenham enjoy quite a few other positive aspects including sponsorship promotions with Korea’s greatest firms, profits from clothing sales, and standard enchantment to the younger football expertise in Korea.


Obviously, it is hard to directly compare soccer and baseball, but it is also extremely hard to deny that with proper marketing, Hyun-Jin Ryu can give the Blue Jays with so numerous amazing possibilities and benefits.

For example, in the very long time period, what if the upcoming Shohei Ohtani emerges from the KBO? Would not it be a substantial gain if the Blue Jays set up themselves as Korea’s MLB workforce?

How can the Blue Jays attain out to the Korean marketplace?

Potentially what is much more irritating than the deficiency of effort and hard work from the Blue Jays is the fact that achieving out to Korean MLB admirers demands remarkably minimum exertion and charges.

For case in point, when Tottenham created a social media article about the Countrywide Liberation Working day of Korea, the submit was shared through the region and several persons (not just soccer admirers) ended up touched by the considerate gesture. It would most likely take fewer than an hour to analysis the critical Korean holiday and build a write-up that would go viral in Korea.

Other very simple however exceptionally powerful concepts include a Ryu jersey giveaway working day with “Ryu” spelt in Korean and the generation of small video clips with Ryu introducing his teammates to different factors of Korean tradition.

A video clip of Ryu experiencing Korean barbeque with Alek Manoah, or a movie of Ryu instructing George Springer how to say “hello” in Korean, or a clip of Ryu and Vladimir Guerrero Jr. participating in a single of the Squid Recreation video games would be an instantaneous hit in Korea whilst introducing the region to the Toronto Blue Jays.

Positive, these concepts might demand a little bit of time and effort and hard work, but the investment decision is effectively well worth the likely returns.

Going Forward

It is really hard to blame the Blue Jays for their deficiency of advertising and marketing endeavours since growing into the Korean sector was likely the final point the entrance workplace was anxious about more than the earlier two many years of enjoying baseball for the duration of a pandemic.

Consequently, this submit is not intended to criticize, but instead stimulate the crew to seize the possibility when it exists. I know the positive aspects are there, equally quick and extensive-phrase. I have viewed it time and time once again when European football teams sign Korean players.

It’s time to carry those people advantages to baseball and Canada. It is time to make the Blue Jays Korea’s MLB workforce.

By Anisa