Ross Antrobus Also Joins Expanding Commercial Team as Head of Study & Analytics

WEST PALM Beach, Fla. and NEW YORK, Feb. 16, 2022 /PRNewswire/ — LIV Golfing Investments currently announced the appointment of Kerry Taylor as Chief Marketing Officer, the latest addition to the higher-profile C-Suite. Also joining the commercial arm of the company in a leadership job is Ross Antrobus as Head of Investigate & Analytics.

Taylor joins LIV Golf Investments right after serving as the Govt Vice President of enjoyment manufacturers for Viacom CBS International. In that role, Taylor experienced oversight of MTV, Comedy Central, Paramount Network and Wager in 180 marketplaces outdoors of the US with guide responsibility for running programming and articles growth. Taylor is credited with reinventing the MTV global brand positioning, developing a profitable worldwide franchise approach, and commissioning articles that led to a series of successes about the environment. In her new placement, Taylor will oversee LIV Golf’s brand and promoting efforts globally as properly as the company’s Communications, Digital, Analysis & Analytics, Membership and Loyalty, and Occasion Marketing departments.

“I have spent my whole job constructing thriving worldwide manufacturers at scale, so I am actually seeking forward to this next chapter and bringing my encounter to LIV Golfing,” claimed Taylor. “There is so a great deal chance with this new platform as we glimpse to generate effective amusement content franchises, industry international situations, and interact audiences across the environment.”

Antrobus joins the LIV Golf staff from The English Soccer Association wherever he labored as Head of Behavioral Insights & Business enterprise Analytics. Underneath his management, The FA turned a bellwether in a lot of exploration and analytic disciplines finally informing organization selections that would travel an increase in participation and profits for the governing entire body. In his new purpose with LIV Golfing, Antrobus will deploy a wide range of resources to examine admirer segmentation, insight-led client acquisition and engagement and retention packages, business insights to guidance the expansion of sponsorship and media legal rights initiatives, and occasion facts to enhance the fan journey and industrial possibilities.

“Being familiar with individuals need to be at the coronary heart of each brand’s selection generating,” mentioned Antrobus. “I will established out to do just that and in change support advertise the model to present and prospective professional associates and broadcasters by demonstrating the get to and worth of LIV Golf to globally audiences.”

Both Taylor and Antrobus will be dependent in the London, United kingdom place of work and will changeover into their new roles on March 1. Taylor will report into Main Industrial Officer, Sean Bratches and Antrobus will report into Taylor.

“The knowledge and skills that Kerry and Ross bring to the firm are unparalleled. We are producing a dedication to hire the complete finest worldwide talent in just about every section, and these new hires will be instrumental to our success as we improve LIV Golf into a premier worldwide golf system,” reported Bratches.

Extra leadership announcements are forthcoming.

About LIV Golfing Investments

LIV Golfing Investments is a recently fashioned company, with group providers in the Usa and Uk, with Asian offices to follow. Its goal is to holistically strengthen the wellness of skilled golf on a global scale to help unlock the sport’s untapped likely. Greg Norman is the to start with and founding CEO of LIV Golfing Investments. PIF, a single of the world’s premier sovereign wealth cash with a numerous intercontinental investment decision portfolio, is the bulk shareholder in LIV Golf Investments.


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