For several smaller small business homeowners like me, the past two decades have been entire of hurdles — from navigating the COVID-19 pandemic to decreased desire for the goods and providers we perform so tough to provide.

And to insert to the monetary hardship, just one year in the past my organization virtually misplaced all the things.

On Dec.12, 2020, the North Country-based bakery and headquarters of my pretzel business enterprise burned down in a hearth. Martin’s Handmade Pretzels has been in my household for four generations, and when I woke up to see flames bordering the making, I feared for what this would suggest for our long term.

I am very pleased to say that just one particular calendar year later on, my pretzel business enterprise is not only back again, but flourishing. We proceed to sell pretzels nationwide and across New York — from farmer’s marketplaces in Syracuse, Watertown, and Previous Forge to New York City Greenmarkets. We also not long ago reopened our new bakery — in Moira, northern Franklin County — to the public.

There are two good reasons why my modest business was capable to rebound even though lots of other folks all-around me have not been as lucky: the guidance of my community and my willingness to embrace revolutionary technology.

Very first and foremost, for modest businesses like mine, a foundation of faithful customers is essential. Due to the fact we do not have the sources of larger sized organizations, we mostly rely on phrase of mouth and social media to attract new consumers. We are also fortunate to have devoted shoppers who have been feeding on Martin’s Handmade Pretzels for years and are incredibly supportive.

By Anisa