From Jan. 1, 2019, until mid-November 2021, Shopify (Shop 11.99%) inventory took the industry by storm with an 11-fold return many thanks to its booming e-commerce organization, rapid earnings advancement, and huge total addressable market. But like many after red-warm tech shares, Shopify is down a staggering 80% from its all-time large.

The company’s 10-for-1 inventory break up, which really should execute on June 28, will make it less complicated to have the stock. Nevertheless, it does not improve the expenditure thesis for Shopify as a corporation, which remains a compelling — albeit high-hazard, high-reward — opportunity even just after its offer-off.

Even though a lot of major e-commerce stocks are down significant above the very last 18 months, some investors may be far more fascinated in picks-and-shovels names with steady small business models that can outlast a prolonged downturn. United Parcel Support (UPS .56%), Worldwide-e On-line (GLBE 5.58%), and Zebra Technologies (ZBRA 4.33%) stand out as 3 extended-phrase winners. Here’s why.

Image supply: Getty Photos.

UPS is a layup in the e-commerce room

Daniel Foelber (UPS): Companies like Shopify and Etsy are thrilling and could extremely well outperform the broader e-commerce marketplace in excess of time. But for lots of buyers, UPS could be a far better get.

The corporation underpins the domestic and global delivery sector. Amazon may well dominate e-commerce. But there’s been expanding investment decision by shops like Walmart and Target over the years, which are taking more of their enterprise on the web and working with carriers like UPS. Likewise, customer electronic providers like Apple are undertaking a lot of more on-line orders.

Apart from current providers executing a lot more on line product sales, there is also the expanding shift of compact organizations having their gross sales on the net. UPS is “merchant agnostic,” so to discuss. It positive aspects from the standard pattern of better company-to-consumer and small business-to-small business transport requires — building it a capture-all way to invest in the e-commerce business.

Finest of all, UPS has a 3.6% dividend yield and a selling price to earnings ratio of 14.3 — which offers a excellent resource of passive cash flow at a wonderful price. With an impeccable management workforce and an incredibly successful business enterprise model, UPS inventory appeals to revenue and value investors alike.

For shops, this answers organization features a planet of change

Scott Levine (Worldwide-e On line): With fears of a worldwide economic downturn rattling a lot of people’s nerves, several traders may not sense like now’s the finest time to go procuring for an e-commerce stock. But trying to keep one’s feelings in verify is 1 of the best approaches for effective investing. In fact, just one of Warren Buffett’s most acquainted bits of knowledge is to be greedy when others are fearful, and if it’s superior more than enough for the Oracle of Omaha, it’s superior ample for me. That is why Global-e Online looks significantly desirable at the instant.

In contrast to providers with a regional e-commerce aim like Coupang and MercadoLibre, Worldwide-e is a lot less concerned about global borders. On its internet site, for instance, it characterizes alone as serving to to make “selling internationally as basic as promoting domestically.” With its industry-foremost platform, World-wide-e can help extra than 650 shops join to prospects in the United States, Europe, and Asia. 

Earning a $100 million financial investment in even more solidifying its prowess, Global-e declared this week that it has attained an arrangement with Pitney Bowes to obtain Borderfree, an e-commerce solutions organization that will help vendors gain a foothold in new markets by helping with compliance and polices processing in a lot more than 200 countries and territories.

Thanks to the concerns of a worldwide economic downturn minimizing customers’ e-commerce demand, Worldwide-e’s stocks have taken a hit in 2022. Shares have fallen a lot more than 69% 12 months to date. But to entirely forsake an expense in Worldwide-e due to the fact of close to-expression challenges seems unwise at very best. The expansion of e-commerce is rarely a flash in the pan, and Worldwide-e is perfectly-positioned to gain as buyers significantly embrace online shopping.

Down additional than 50% in 2022, it’s time to get a appear at Zebra Technologies 

Lee Samaha (Zebra Technologies): It hasn’t been an quick yr for this automated identification and knowledge capture business. Although administration managed its complete-yr revenue (adjusted internet gross sales to increase 3% to 7%) on its initial-quarter earnings simply call in April, it minimize its complete-year earnings margin advice thanks to “elevated premium freight and provide chain expenses from world pressures.”

Sadly, there is minimal the company can do about climbing freight prices and element materials (notably from Asia). That stated, the difficulties may establish temporary. So as a substitute, buyers must focus on the foreseeable future motorists of the company’s advancement prospective, a single of which is pushed by e-commerce. 

Zebra tends to make details capture products, such as barcode scanners, cell computer systems, and RFID audience. Its two most significant finish marketplaces are retail and e-commerce, and transportation and logistics. The development towards omnichannel retail is an evident driver of stop demand from customers, as is the developing require for warehousing and logistic solutions for e-commerce achievement.

Just place, you will find by no means been a bigger will need to monitor and take care of inventory and deliveries properly than there is now. These tendencies will persist very long after the provide chain issues pressuring Zebra’s earnings in 2022 have disappeared. There is minor doubt that Zebra will deal with price pressures in the next quarter much too, but with the stock staying aggressively bought off, it really is time to start out seeking at the extended-expression point of view below.

John Mackey, CEO of Total Foods Marketplace, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Daniel Foelber has positions in Walmart Inc. Lee Samaha has no position in any of the shares stated. Scott Levine has positions in Coupang, Inc. The Motley Fool has positions in and recommends Amazon, Apple, Coupang, Inc., Etsy, International-e On line Ltd., MercadoLibre, Shopify, Concentrate on, and Zebra Technologies. The Motley Idiot recommends the next alternatives: prolonged January 2023 $1,140 phone calls on Shopify, extensive March 2023 $120 calls on Apple, quick January 2023 $1,160 calls on Shopify, and brief March 2023 $130 calls on Apple. The Motley Fool has a disclosure policy.

By Anisa