For a lot of persons, Yamaha can be viewed as a domestic brand name. Musicians and audiophiles will unquestionably have a couple Yamaha musical devices and seem machines in their households or studios, whilst most motorcyclists will have experienced at least a single variety of encounter or yet another with the Japanese brand. That remaining stated, Yamaha’s know-how extends outside of just pianos and motorcycles, as it is also a person of the pioneers in the e-bicycle industry.
In 2023, Yamaha is celebrating its 30th anniversary in the e-bike section, and with that, is launching its all-new e-commerce system in the US. The e-commerce system (connected down below) allows the brand name to join to stop buyers on a whole new degree, and leverages the brand’s in depth vendor network in the US. As a result of the new system, fascinated folks can look through Yamaha’s huge assortment of electric bicycles, obtain their model of decision, and head around to their nearest Yamaha Bicycle seller to pick up their brand-new two-wheeler.
In the company’s official push launch, Drew Engelmann, Nationwide Gross sales and Advertising and marketing Manager at Yamaha Electricity Aid Bicycles reported, “While numerous companies may perhaps give an e-commerce sales platform, they usually neglect the important part presented by their dealers. At Yamaha, we think in the electrical power of partnership and collaboration with our sellers, and we understand the crucial part our sellers enjoy in the purchaser practical experience.”
Yamaha has undoubtedly appear a very long way due to the fact launching its 1st pedal-help bicycle back again in 1993. In accordance to Yamaha, the brand has sold much more than 5.5 million electric powered bicycles across the world, making it one particular of the most important e-bike producers in the overall planet. Now, Yamaha continues to prove alone as an innovator in the e-bike sector, boasting an impressive range of e-bikes catering to all varieties of riders.
In the company’s formal push statement, Marcos Acosta, the brand’s Standard Manager of Electronic Transformation, explained the worth the electronic landscape performs in elevating the customer’s practical experience. “We are pretty proud to offer a genuinely exceptional pathway to take a look at, find, and convey property our customers’ perfect journey with the roll-out of this new e-commerce choice. We have harnessed the power of electronic transformation to elevate our customers’ encounter and connection with our Yamaha brand name.”
Yamaha’s electric bicycles have been accessible in the US market due to the fact 2017, and have proven to be great options for cyclists who journey for commuting, leisure, and activity. Yamaha features an field-major 3-yr guarantee on the bikes’ body, motor, and battery, as effectively as OEM warranties on bicycle elements from some of the industry’s leading brand names.