Lionsgate has promoted David Edwards to Government Vice President, World wide Marketing and advertising. In his new job at the studio, he will report to President of World-wide Promoting, Marisa Liston, overseeing creative, digital and technique for its global movement photo advertising and marketing division.
Edwards most a short while ago served as Senior Vice President, World-wide Promoting Strategy—developing dynamic and info-centered marketing procedures, top campaign execution and overseeing generation on some of the studio’s most successful campaigns, such as all those for The Starvation Game titles franchise, the Academy Award-successful La La Land, the $300-million box place of work hit Ponder, John Wick: Chapter 3 – Parabellum and Knives Out.
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He is at this time functioning on The Unbearable Bodyweight of Huge Expertise, starring Academy Award winner Nicolas Cage and Pedro Pascal the upcoming John Wick: Chapter 4 Wonder sequel White Fowl: A Ponder Tale Borderlands, starring Cate Blanchett, Kevin Hart, Jamie Lee Curtis and Jack Black About My Father, starring Sebastian Maniscalco and Robert De Niro the adaptation of Judy Blume’s Are You There God? It’s Me, Margaret from writer-director Kelly Fremon Craig and producer James L. Brooks and an untitled comedy from Adele Lim, amid lots of other movies.
“David is 1 of the most gifted and considerate advertising and marketing executives I have ever achieved,” mentioned Liston. “His strategic solution and impeccable instincts are born from his infinite curiosity and wealth of experience… not to mention he is actually a lover of cinema. I am unbelievably fortunate to have him as a spouse and I am thrilled to realize his get the job done with this marketing.”
Edwards’ award-winning do the job has incorporated duty for electronic and strategic marketing and advertising attempts across all of the studio’s tentpole franchises and key theatrical film releases considering that 2012. He has worked with best-in-class expertise across a broad array of initiatives, such as creative promotion, digital internet marketing and social media, tech partnerships, branded information integrations and global internet marketing, and has also been instrumental in campaigns for Spiral: From the E-book of Observed, The Hitman’s Bodyguard films, Paul Feig’s A Basic Favor, The Expendables franchise, Sicario and Hacksaw Ridge.
Prior to his time at Lionsgate, Edwards labored for the Beverly Hills-based social media and electronic resourceful agency, Electronic Media Administration. When there, he aided to create its Theatrical Movie Internet marketing division, operating on imaginative social media strategies across various studio purchasers. Edwards commenced his vocation as a freelance designer, video clip editor and function producer in the San Diego area, acquiring graduated from San Diego State University in 2007 with a B.S. in Movie & New Media Creation.
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