TikTok is not going to start cross-border e-commerce products and services in Indonesia amid problems

Illustration shows TikTok logo

: TikTok logo is observed in this illustration taken, June 2, 2023. REUTERS/Dado Ruvic/Illustration/ FILE Image

JAKARTA/HONG KONG, July 27 (Reuters) – TikTok mentioned it has no strategies to roll out a cross-border organization in Indonesia as a governing administration minister on Thursday expressed concerns over how documented ideas for a new e-commerce push by the agency could flood the state with Chinese solutions.

The brief video app, owned by China’s ByteDance, has been performing on a software to assist Chinese retailers sell products globally, which it has been trialing in the Uk and strategies to formally roll out to individuals in the United States following month, Reuters noted on Wednesday citing a supply.

On Thursday, Indonesia’s Minister of Cooperatives and Little and Medium Enterprises Teten Masduki informed neighborhood media he experienced achieved TikTok and expressed fears that a start of these a system in the country could hurt tiny firms, introducing that the enterprise experienced promised it would not do so.

Fiki Satari, a exclusive advisor to the minister, confirmed the minister’s remarks to Reuters and reported that they were being fearful these types of a system would maximize the danger of “unequal actively playing subject and predatory pricing” for smaller businesses.

The Indonesian government’s stance tends to make the Southeast Asian nation the first to publicly press back against the however-to-be launched initiative by TikTok, as the enterprise seeks to replicate the success browsing platforms like Shein and PDD Holdings’ (PDD.O) Temu have experienced in Europe and the U.S.

Anggini Setiawan, Head of Communications, TikTok Indonesia, told Reuters it experienced no intention to launch such a platform in Indonesia.

“We designed a mindful deliberate conclusion as a company to not open up cross-border enterprise in this article. This is our dedication to support community Indonesian micro, tiny and medium-sized businesses,” she claimed.

“We have no intent to make our personal e-commerce products or turn into a retailer/wholesaler in Indonesia to compete with Indonesian sellers.”

The recent localised TikTok Shop product “empowers and positive aspects” nearby sellers, and TikTok will keep on with this tactic, she included.

The program, named “entire provider” by TikTok and which has been reported by other media to be named “Job S”, is meant to complement TikTok’s present TikTok Shop feature which focuses on assisting community retailers to promote goods to nearby potential buyers on the TikTok application.

TikTok has in new months been aggressively courting Southeast Asia for its e-commerce business, with CEO Shou Zi Chew stating past month that the enterprise would invest billions of dollars into the area over the upcoming handful of yrs.

TikTok has established a large person base in Indonesia. The corporation stated that its application has 325 million Southeast Asian users that are lively every single month when 125 million are in Indonesia. The enterprise has claimed that there are 2 million modest companies on TikTok Shop in Indonesia.

Reporting by Stanley Widianto in Jakarta, Josh Ye in Hong Kong Editing by Brenda Goh and Conor Humphries

Our Standards: The Thomson Reuters Trust Ideas.

Stanley reports on breaking information in Indonesia. Just before becoming a member of Reuters, he was a freelance reporter who wrote about the arts and politics in the Southeast Asian nation. In his spare-time, he likes listening to ambient tunes or going on the web to scour for the trendiest memes.