A beverage sponsored by rapper Travis Scott is staying discontinued as the fallout from the Astroworld tragedy taints his reputation in the marketing sphere.

Alcoholic beverage titan Anheuser-Busch InBev (AB InBev) introduced on Friday that had discontinued manufacturing of Cacti, a brand name of really hard seltzer made in partnership with Scott. The corporation 1st verified the information to TMZ, and it was later reported by AdAge as effectively.

“Soon after very careful analysis, we have determined to prevent all generation and brand name progress of CACTI Agave Spiked Seltzer,” a spokesperson for AB InBev told Newsweek in a assertion. “We consider brand name lovers will comprehend and regard this choice.”

Anheuser-Busch InBev a short while ago introduced it will “cease all manufacturing and brand advancement of CACTI Agave Spiked Seltzer.” Below, Travis Scott performs on phase all through Wi-fi Festival 2019 on July 6, 2019, in London, England.
Lorne Thompson/Redferns

While AB InBev did not specify the Astroworld incident as the impetus for the decision, the shift arrived only a month immediately after 10 viewers customers died at Scott’s music pageant in Houston. The agave-flavored alcoholic seltzer manufacturer initial strike retailer shelves less than a calendar year back. Scott’s representatives claimed to TMZ that the conclusion to pull the Cacti model was a mutual just one as the rapper pulls his concentration away from small business ventures for the time being.

“Travis was distinct in his interview that he is not centered on company suitable now and his priority is supporting his neighborhood and supporters recover,” the representative said. “CACTI requested AB InBev to inform their wholesalers there will not be products at this time.”

AB InBev is the latest branding companion to length itself from Scott in the wake of the Astroworld tragedy on November 5. Nike, which had a successful collaboration with the rapper setting up in 2017, announced on November 15 that it was “postponing the launch of the Air Max 1 x Cactus Jack” in light of the circumstances.

Scott’s likeness and linked dance moves ended up pulled from Epic Games’ immensely well-liked video clip game, Fortnite, pursuing the incident. Common Mills publically mentioned that it experienced no long term plans with Scott, who as soon as graced boxes of the firm’s Reese’s Puffs cereal. A project involving Scott and film creation company Mega64 was also canceled the day immediately after Astroworld 2021.

This loss of sponsorships and business enterprise companions will come immediately after Scott had a massively effective operate of offers in 2020, which include worthwhile partnerships with McDonald’s, Sony and WarnerMedia. In overall, his corporate sponsorships previous 12 months totaled all-around $100 million.

Owing to his expansive and prosperous portfolio of business enterprise associates, some, like marketer Anthony Scott and XXL Magazine, once hailed the rapper as a “marketing and advertising genius.”

Some brands have continued doing the job with Scott. On-line treatment application, Better Aid, partnered with him to offer totally free counseling to Astroworld attendees. Christian Dior also confirmed that its “Cactus Jack Dior” produced by Scott would still make its way to merchants in January.

Update 12/12/2021, 4:45 p.m. ET: This article was up to date to involve a statement from AB InBev.

By Anisa